What the data says + KPI highlights (Vercel Analytics - Sep 27, 2024 → Jan 3, 2026)

Back to the LAAX success story

Vercel Analytics overview showing 1,153,491 visitors and 3,151,214 page views

Over that full period:

1,153,491 visitors
3,151,214 page views
big seasonal peak: 173,247 visitors in Nov 2025

Mobile is the baseline (not “nice to have”)

Vercel Analytics breakdown showing devices, top pages, referrers, and countries

Device split:

67% mobile
31% desktop
1% tablet

So when I say “responsiveness mattered,” I mean: this platform lives in pockets.

Where users spend time

Top pages by visitors:

/ - 374K (homepage)
/shop - 178K
/shop/tickets/details - 176K (lift ticket)
/school - 58K

That’s the clearest signal that the site isn’t only marketing - shopping and booking are core.

The KPI I’m most proud of: what users say after paying

On the confirmation page (post-purchase), we collected 479 ratings:

Average score: 7.9 / 10
Breakdown: 87 unsatisfactory · 129 good · 263 excellent
→ that’s ~55% “excellent”

Some of my favorite comments:

“Kurz und einfach. Super Sache.” - 10/10 (2025-11-10)
“Schnelle und übersichtliche Bestellabwicklung.” - 10/10 (2025-11-24)
“Easy, selbsterklärend. Freue mich!” - 10/10 (2026-01-01)

If I summarize 400+ comments in one line: people loved a fast flow, clear steps, and an experience that feels effortless.